Buying carbon credits is not a one-size-fits-all process. Navigating the carbon market and choosing which carbon credits to buy requires a strong understanding of key factors that determine both the effectiveness and value of your investment. When planning a procurement strategy before buying carbon credits, it is essential to understand the fundamentals and how they align with your company's broader sustainability and business objectives.
Critical factors to consider when deciding which carbon credits your company should buy include:

Carbon credits play a crucial role in the global effort to limit global temperature increases to 1.5°C above pre-industrial levels by 2050, a target upheld in the Paris Agreement. According to the agreement, we must reduce the global carbon footprint by 90% by 2050, while also removing at least 40Gt of carbon from the atmosphere within that timeframe, while continuing to eliminate all residual emissions beyond 2050. Achieving this goal is essential to avoid the climate change point of no return, as highlighted by the Intergovernmental Panel on Climate Change (IPCC) which outlines various pathways to meet these targets.
Businesses should always prioritise setting science-based targets and reducing their emissions as much as possible. However, buying carbon credits enables immediate action by providing a means for companies to offset residual emissions that cannot be eliminated through operational changes. Furthermore, buying carbon credits supports broader global efforts to transition towards net zero, especially in regions and industries where decarbonisation is more difficult.

In addition to actively avoiding or removing greenhouse gas emissions, carbon credits also fund the conservation and restoration of natural ecosystems, significantly aiding the communities disproportionately affected by climate change. Furthermore, carbon credit projects provide various co-benefits, providing companies with a fantastic tool for various ESG goals beyond sustainability.
Buying carbon credits can be a complex process. Navigating the voluntary carbon market's issues and opportunities can provide several potential hurdles due to the risks attached.
It is not enough to simply identify and buy credits that appear to meet your budget requirements. Doing so risks choosing options that may seem cost-effective but lack genuine climate impact, putting you at risk of greenwashing accusations, ineffective climate strategies, and missed opportunities to engage stakeholders.
Your first step should be to understand why your organisation is looking to buy carbon credits in the first place. This will enable you to tie your carbon credit purchase into your overarching sustainability strategy and business goals more effectively.
The reasons for buying carbon credits can generally be divided into business impact and climate impact.
The pricing of carbon credits can vary significantly between different types of projects.

Many companies see the benefits of incorporating carbon credits into their sustainability strategies. It empowers them to decarbonise twice as fast. This contributes to global climate goals, mitigating financial risks—particularly given projections that carbon prices could increase sixfold by 2031.
In addition to the direct cost of buying carbon credits, companies must consider any long-term financial impacts that may be tied to a project. For example, projects with higher permanence reduce the risk of reversal (where emissions reductions are lost due to factors like forest fires or political instability), or leakage (where emissions occur due to a project's activities), providing greater security over time. This means that in many cases, paying a higher price for carbon credits can be worthwhile in the long run.
In a nutshell, a project can be considered high quality when its methodology reliably demonstrates the reduction or removal of carbon, as validated by the highest scientific standards. This is done by showcasing project data in a transparent, accessible, and credible manner. High-quality projects also demonstrate clear additionality and permanence, meaning that the project's activities result in real, long-term climate benefits.
Companies can also use widely recognised standards such as the ICVCM's Core Carbon Principles (CCP) to assess credit quality. It is also recommended to work with intermediaries who use the CCPs in their due diligence frameworks to mitigate the risks associated with low-quality carbon credits.
The main goal of purchasing carbon credits is to achieve net zero or other sustainability targets. However, it’s also worth noting that carbon credit purchases can enhance your company’s reputation and public perception. By supporting projects that highlight climate action, environmental responsibility, and social impact, your company can position itself as a climate leader, strengthening relationships with both stakeholders and customers.

Aligning the credits you buy with the United Nations Sustainable Development Goals (SDGs) can help enhance this narrative. Projects that address SDGs like poverty reduction, clean water, and ecosystem preservation provide companies with more opportunities to tell a broader story of positive global impact.

When purchasing carbon credits, it’s essential to develop strategies that align with your budget, sustainability objectives, and global climate goals. Some of these strategies include:
Short-term strategies for buying carbon credits involve purchasing spot credits to offset emissions.
A company can buy enough spot credits to cover both current and future emissions, but this approach comes with certain risks.
Benefits of using a short-term spot credit strategy:
Potential downsides of using a short-term spot credit strategy:
This strategy involves purchasing carbon credits in advance to offset emissions for multiple years. Credits can still be used to offset past emissions, but the strategy revolves around securing agreements with projects to receive credits over multiple years through offtake agreements.
How it works:
Advantages of buying carbon credits using offtake agreements:
Risks of buying carbon credits using offtake agreements:
A carbon credit portfolio is often treated in the same manner as a financial portfolio. This means that it can often be a good idea to diversify your climate investments to alleviate the potential risks. Diversification also offers more opportunities to achieve a wider variety of climate, social, and environmental impacts, which can aid additional ESG goals.
Diversification also allows companies to spread their risk across different geographic regions and project types. For example, including both forestry projects and technological carbon removal projects can balance short-term environmental gains with long-term carbon storage potential.
Aligning your carbon credit procurement strategy with science-based approaches ensures your company follows best practices. Two of the leading science-led strategies are:
The Oxford Principles for Net Zero Carbon Offsetting were developed by the University of Oxford. These guidelines help companies, governments, and cities create credible net zero commitments. The principles recommend:

The Claims Code of Practice by the Voluntary Carbon Markets Integrity Initiative (VCMI) helps companies make impactful climate action decisions through voluntary carbon credits. This is done in part through guidance on how much credits a company should buy and how to receive recognition for this. Companies aligning with the VCMI's Carbon Integrity Tiers can achieve the following badges:
The first decision that companies wishing to purchase carbon credits need to make is how to source them. Options include:
Here are a few important things to consider when deciding which approach is right for you:

Buying carbon credits can present investors with transaction challenges. Some of the main risks include:
Navigating carbon markets presents several challenges for companies looking to buy carbon credits, from complex transaction setups to ensuring the quality of credits. Here are some common hurdles and considerations to keep in mind:
In order to clear these hurdles, it is vital for your company to utilise intermediaries whose very offerings have been built to clear these hurdles, adding transparency and trust in your carbon credit investment endeavours. (source- BCG report)
These challenges have driven Senken to develop products and services that help companies achieve climate mitigation and emissions management success. Companies can make use of these tools and expertise to simplify the complexities of buying carbon credits and become climate leaders in their field.
Sourcing carbon credits is a strategic step for companies aiming to meet their sustainability goals, but it requires careful consideration of factors like price, quality, and long-term impact. By following science-led strategies and ensuring diversification, companies can build a portfolio that aligns with both their environmental objectives and financial goals. Sourcing through Senken simplifies the process and ensures transparency, quality, and ongoing support, making it easier for your company to navigate the complexities of the carbon market.
Yes. As a private individual, you can buy voluntary carbon credits. It's important to verify that the credits have been retired and cannot be resold. Senken offers a simple purchase process via Senken Checkout.
For voluntary carbon credits, companies typically purchase through providers that deliver registry IDs, project documentation, and retirement certificates. Senken bundles this into clear portfolios and documentation, see Senken Checkout. Transparency ultimately always comes through registries, e.g., the Gold Standard Impact Registry.
A requirement exists in the compliance market, especially in the EU ETS. There, affected operators must report emissions annually and surrender sufficient allowances. Voluntary carbon credits, on the other hand, are not mandatory; they are voluntary climate finance.
In the EU ETS, regulated companies must hold and surrender sufficient allowances. Details are available from the European Commission on Monitoring, Reporting and Verification. In the German national system (nEHS), obligations are mostly organized "upstream." There is a clear explanation in the UBA announcement on Auctions in the nEHS from 2026.
The Ecosystem Marketplace average ($6.34 in 2025) is volume-weighted across all transacted credits, including legacy renewable-energy credits and pre-2020 vintages that have since been discredited or delisted. A 2024 Max Planck Institute study found that only 16 percent of issued carbon credits represented genuine emissions reductions, and the other 84 percent still trade at low prices and pull averages down. Corporate buyers building CSRD-compliant or SBTi-aligned portfolios in 2026 select from a much smaller pool of ICVCM-screened, recently-vintaged, third-party-rated credits. That pool prices at €20 to €200 per tonne depending on methodology.
For voluntary credits, German-origin projects in our catalogue cost €22 to €400 per tonne: €22 for non-profit tree-planting, €49 to €60 for regenerative agriculture, €89 for peatland restoration, €189 to €200 for biochar, and €400 for enhanced rock weathering. For compliance, EU ETS allowances apply uniformly across Germany at €60 to €90 per tonne in 2025 and 2026.
In EU ETS allowances (EUAs), you can invest indirectly or hedge, but this is commodity trading with regulatory and market risks. For voluntary carbon credits, "investment" is usually not a standard investment but rather strategic procurement for companies. You can also buy carbon credits as an individual through self-service tools like Senken Checkout or Fortomorrow.
EUAs in the EU ETS are traded on exchanges, e.g., via EEX EU ETS Spot, Futures & Options or as contracts like ICE EUA Futures. Voluntary carbon credits are predominantly traded OTC. What matters then is registry transparency and retirement.
On exchanges, you primarily buy EU ETS allowances (EUAs) in practice, not classic voluntary credits. EEX describes the primary market via EU ETS Auctions and the secondary market via EU ETS Spot, Futures & Options. Access is typically through brokers or trading partners, not as a "one-click" purchase like with voluntary offsets.
For EUAs, central trading venues include EEX EU ETS Spot, Futures & Options as well as contracts like ICE EUA Futures. Whether a company should trade depends on the goal, e.g., compliance hedging or hedging. For voluntary carbon credits, exchange trading is atypical; here, selection, quality, and retirement matter more.